Author
Of French, Swiss and Filipino descent, Christine Amour-Levar is a Philanthropist, Adventurer, Social Entrepreneur and Author, currently based in Singapore, where she lives with her husband and four children.
A passionate champion of female empowerment and environmental conservation, Christine co-founded Women on a Mission(WOAM) and founded HER Planet Earth, two award-wining, not-for-profit organisations that take all-female teams on pioneering expeditions, as a way to support worthy causes.
Christine grew up between Manila, Paris and Tokyo, and has travelled extensively due to her many work commitments. Her career started in Japan, in advertising, where after graduating from Sophia University in Tokyo, with a BA in International Business and Economics and a minor in Japanese language, she joined the firm of McCann-Erickson Japan as an account executive. Her experience in advertising, her language skills (she speaks six) and her passion for sports, consequently led her to work in marketing for Nike in the United States, Latin America, Europe and Asia - for over a decade.
Christine also holds a degree from the New York School of Interior Design and worked for Philippe Starck in Paris, before joining Nike once again, and moving to Singapore in 2005. After her stint running Nike's marketing department in Singapore, she saw a gap in the retail market for Brazilian fashion, which persuaded her to launch Singapore’s first and only Brazilian multi-brand fashion boutique, Beijaflor. In 2010 she successfully sold her retail business and went on to write the motivational guide, The Smart Girl’s Handbook to Being MUMMYLICIOUS, published in May 2012 with a second edition published in 2022.
A passionate champion of female empowerment and environmental conservation, Christine co-founded Women on a Mission(WOAM) and founded HER Planet Earth, two award-wining, not-for-profit organisations that take all-female teams on pioneering expeditions, as a way to support worthy causes.
Christine grew up between Manila, Paris and Tokyo, and has travelled extensively due to her many work commitments. Her career started in Japan, in advertising, where after graduating from Sophia University in Tokyo, with a BA in International Business and Economics and a minor in Japanese language, she joined the firm of McCann-Erickson Japan as an account executive. Her experience in advertising, her language skills (she speaks six) and her passion for sports, consequently led her to work in marketing for Nike in the United States, Latin America, Europe and Asia - for over a decade.
Christine also holds a degree from the New York School of Interior Design and worked for Philippe Starck in Paris, before joining Nike once again, and moving to Singapore in 2005. After her stint running Nike's marketing department in Singapore, she saw a gap in the retail market for Brazilian fashion, which persuaded her to launch Singapore’s first and only Brazilian multi-brand fashion boutique, Beijaflor. In 2010 she successfully sold her retail business and went on to write the motivational guide, The Smart Girl’s Handbook to Being MUMMYLICIOUS, published in May 2012 with a second edition published in 2022.